2016 Build A Line Master Class Challenge, Part 1

BALC 2016 Image

The 2016 Build A Line Challenge is here and I am excited to be participating in this Master Class with a very fine group of talented artists.  The Challenge runs from January 5 through April 19, 2016 and is sponsored by Brenda Sue Lansdowne, owner of http://www.bsueboutiques.com  Brenda is also instructor of this Master Class.  The goal is to define my jewelry style and create a cohesive line of jewelry consisting of 5 pieces.  Blog Hop dates are January 29th, February 26th and April 1st, The Final Reveal.

A little bit about me, Irene (Renie) Hoffman.  I am owner and designer of Heart’s Dezire Jewelry and started my jewelry business in 2015.  I’ve been a Californian all my life and currently live in Murrieta, CA with my husband of 43 years.  He is not only a great husband, father and grandfather, he is my biggest cheerleader and always supportive of any of my endeavors.  I have two daughters and 3 grandsons with another grandson on the way, due in June/July of this year.  Needless to say, they are my world.

PM Family Collage 1-2016

I started making jewelry as a hobby in 2005 stringing gemstone bead necklaces for sterling silver cabachon pendants, or making earrings and bracelets for myself and my sisters (I had 6 at the time).  I started beading with a tutorial from the internet and took a class here and there.  One day I stumbled upon a bead shop in Rancho Cucamonga, CA and that is when it all changed for me, and that is where I met my two dearest friends Marcia Tuzzolino and Jann Tague.  I had done beading, but didn’t know what beading was until I started taking classes at the shop.  From then on I branched out taking classes in different medias and techniques.  Unfortunately the shop closed and Marcia, Jann and I had nowhere to go so we started meeting for play dates at each others’ homes.


In late 2013 I received an invite from one of my buddies to join the B’sue Boutiques Creative Group.  Well, a whole new style of jewelry making began for me and the rest is history.  It’s amazing to me at what I am creating today.  Thanks to bsueboutiques.com I now have access to many beautiful brass components and in various finishes.  Brenda’s site is certainly a treasure trove for any jewelry maker.  Here are a few pics of my early pieces when I started out with the group, my polymer clay cane assemblages and some of my recent faves.

Early B’sue Assemblages


Polymer Clay Assemblages


My Recent Faves


Here is a sneak peek of some of the components I plan to use in my line.  I’m venturing toward a Classic Casual style.  I have a good idea of what I want to create and hope to soon pinpoint what type of customer I want to attract.  I will admit that I am struggling a bit with the process but I know that everything will fall into place.


And when I’m not in my studio creating I’m caring for this little munschkin, my grandson Jaxson Gage.  He is four years old and also my assistant in the studio from time to time.  He is one of the loves of my life.

Jaxson Gage Hoffman



I hope you continue on this journey with me to see my progress.  Thank you everyone and please take a moment to Like and Comment on my blog.  See ya at the next Blog Hop in February.  My Co-Participants’ list is below.  Please take a moment to view their blogs also.

2016 Blog Hop Participants

Brenda Sue Lansdowne Jewelry Making Outside the Box


Diana Buynak Butterfly Emporium Ceramic Studio


Irene Hoffman, Heart’s Dezire by Irene


Clare Wells Nemeth, Creative Magick


Mary Reckmeyer, Afrayed Not


Marcia Tuzzolino, Aurora Designs


Elizabeth Wilks, Wearable Art by Lizzie


Jeanette Rose Belmont, One Canvas At A Time


Lyn Joy Reeve, A Journey From Jewels To Jubilation


Belinda Reed-Ingle, Vogue Rocks


Beth Trubman, The Journey of Jewelry


Carole Carlson, Bead Sophisticate


Jann Tague, Clever Designs by Jann


Shari Gardner, SLG Jewelry Designs


Susan Bolton, Fern’s Place


Chris Kemp, Noodle Pie Bracelets


Barbara Kelley, Angels’ Keep


Susan Bowerman, Woodside Wireworks


Pamela Anger, Novegatti Designs


Joan Donovan, Hailey’s Cottage


Alison Huie, Ally’s Baubles


Sharon Palac, Sharon’s Jewelry Garden


Erica Olmos, Beeb’s Closet


Erin Whitacre, Shattered Time Jewelry


Fran Sitton, Sitton Up Front


Ginger Hammond, Lynn Leigh Designs


Paula Gaskill, Lovely LaylaBug Jewels


Mary Deis, The Rose Sword


Renee Webb Allen, Small Stuff Design


Valerie Tilghman, ArtJewelsandGifts


Chris Cravens, Vintage Cravens


Leslie Carver, Adorn Divine Designs


Donna Parry, JewelryDonna


Gina-Marie Hammer, Tangles, Twists and Treasures


Kelly Wymer, Winged Wisdom Enchantments